Florida "Adult Shop"

I stumbled across this Fox News article about a Florida sex shop that is being threatened to be shut down: http://video.foxnews.com/v/1453015589001/adult-shop-threatened-to-be-shut-down/?playlist_id=86856. The shop opened in the late 90s and was told they had to move almost immediately after opening. The storeowners were given five years to find another location, but the government forgot about the ordeal. In order to appease its opponents, the store changed its name from "Adult Superstore" to "Dare Wear Fashions." The town then was reminded of the shop and the movement to get it shut down was continued. 

Despite the ordinances this county might have, it seems ridiculous that they can't handle an adult sex store. I grew up in the Midwest where sex is not an openly discussed and is thought of as scandalous and a sin. My sexual education courses were extremely limited, and boys and girls were split up. The very first class I remember they tried to integrate male sex ed into our course, but eventually enough parents complained that they decided to stick to just female sex ed. So I have experienced a town that fears sex, yet I do not understand it.

This shop is not advertising the products that are sold inside. Its new name would not strike someone driving past it as a sex store. Children will not be exposed to the store, because nothing is publicized. People use the shop in order to express their sexuality and explore, but instead of the town thinking this is a natural, human expression they think it is satanic. This goes along perfectly with Rubin’s “Thinking Sex” essay, as this is an example of sex negativity. This town has a warped perception of sex and views it as a bad thing rather than a good thing. I don’t understand how people can be so afraid of it when it is such a core part of the human life.