Today is the Oscars, which means tomorrow, and possibly tonight, there will be critiques of women based on their looks. Shows like E!'s 'Fashion Police' have panels of people judging actors and actresses based on their physical appearances, and Oscar night is exceptionally scrutinized. However, it is typical for the actress to be taken apart, or exalted, for what they wear more so than the actor, because actors have less choices (essentially black tuxedos), so judging actresses makes for a more diverse, entertaining program.
This scenario brings about a larger question in regards to fashion (and the advertisements along with it) and how it influences our culture. First, women are given more options because they are seen as needing a more diverse wardrobe. However, they are viewed as fashion-conscious and particular, because women are more valued for their looks than for their brains. Thus, men have less choices, not because they do not care about how they look, but because of how marketers perceive men to think about themselves.
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