"The Ultimate Man Cave"

    As I completed my daily Yahoo! scroll-throughs, I came across an article/video on Yahoo! News about a product called Pillow Talk in which a ring records a person's heartbeat that is transmitted and played aloud from a pillow located somewhere else- usually with a significant other. While contemplating on just how odd this device was, I noticed that the next streaming video was titled "The Ultimate Man Cave," in which news anchor Bill Weir from ABC News crazed over the newest technologies fit for the ideal male sanctuary. And just as the title suggests, everything about this video screamed sexist and gender-specific.
 
   The "ultimate man cave" consisted of $8,000 massage chairs, organic LED televisions, giant speakers, refrigerators with designated beer-chillers, touchpad headphones, and flying toys. But why do these luxury items categorize as strictly for males? Perhaps because a man that works long hours desperately deserves the time to recuperate in his "man cave" watching the Packers win on his 0.6-inch thick LED television as he reclines in his overly priced massage chair drinking his chilled beer from the fridge with the newest blast chiller feature.

   The modern woman is more likely to hold a substantial job outside of the stereotypical secretary, teacher, receptionist position than ever before. However, a woman's job doesn't end when she checks out of the office; it continues when she gets home and is obligated to cook, clean, and care for the kids. Why? Because that is what is expected of her; her sex defines her gender positions. Gender stereotypes are everywhere, and for one, pressed upon us by the many attempts of marketers trying to sell their products to a specific crowd, a gender-specific crowd. Through marketers' attempts to sell their products, they must target their audience, and through this, further define gender roles, subconsciously training them to adhere to certain interests and reject others. They don't give their buyers, or anyone exposed to their products (meaning everyone), a choice.