I had a hard time picking a subject to write about on our blog this week therefore I started reading everyone else's posts and I saw a lot of posts about different sexist commercials and ads. Since I'm a huge sports fan picking sexist and commercial ads was really easy for me. I decided to write this post about the 2011 super bowl game between the Packers and the Steelers. When is comes to the super bowl not only are people super excited about the football game but I find commercials in between the breaks to be a subject of conversation between a lot of people. Each spot for these commercials was sold for about 30 million dollars therefore I'm even always excited to watch the commercials. Because the number of men that watch the super bowl is much greater than women, the commercials tend to be targeted toward men and if not that, then they were gender natural and I don't ever remember a single commercial that I could say it would have been more liked by women.
The commercials we watch during the super bowl are usually car and truck commercials or beer and food commercials but what I don't understand is why they have to use female flesh to grab men's attentions and excite them. trust me I know sex sells but what I don't get is why only the female sex sells.
I have a few examples for you and it's funny because I didn't even need to search online or anything I remembered these commercials myself when watching it with my group of guy friends last year and being the only female there, I was annoyed by what I was watching.
1.First is the Go Daddy commercials which you can watch one here : http://www.youtube.com/watch?v=J83EQ7LubwE&feature=player_embedded they are non stop and each more sexist than the other. I chose to show you this one because the entire time the spokesperson in her tight leather suit is talking about the new women and all these great characteristics of her, but the camera is focust on her chest and her butt and even though it ends up being super funny it really bothers me how easily they can get away with commercials like this.
2. Second one I chose is a sneakers chocolate commercial here : http://www.youtube.com/watch?v=XO_uJVL8KkA&feature=player_embedded now this one is the opposite of the last. Let's kick the whiny unattractive wife with a log of wood and I don't understand why she can't be eating the snickers and feeling better.
3. And last but not least, every one of my guy friends' favorite, the Kim Kardashian Sketchers commercial here : http://www.youtube.com/watch?v=h3L8Cvx7-9c&feature=player_embedded#! this one I'm not even going to bother explaining this one because it's so painfully obvious what they are selling.
There you go. I can write an entire paper if not a book just about sexist super bowl commercials and it is something that a lot more attention should be given to it because the number of female super bowl watchers is increasing every year.
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