Part 2: http://www.youtube.com/
The videos above are a lecture by a woman who has devoted her career to studying and analyzing gender portrayals in advertising and how they shape our culture essentially. Her expansive research and ad examples illustrate the shocking consistency in which female bodies are objectified, how they are provided with body ideals that are literally impossible to achieve and how that leads to a myriad of negative impacts for the development of women and our society in general.
Please watch and learn.
Furthermore, as I was logging on to do this assignment, the banner ad on Youtube was one for new "Axe Anarchy" one for men and women which included a commercial in which a functioning metropolis is transformed into chaos by a string of several occasions of men and women being drawn to each other and then absent-mindedly dropping what they are doing to approach the other while what they leave causes all kinds of calamity. Anarchy. twisted by the consumerist system to do none other than sell.... deodorant. This was the most striking and perverse example of what Prof. Halberstram mentioned in lecture as the way capitalism twists causes, movements, and revolutionary strides to sell shit.
Ridiculous.
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