Dr. Pepper -- A Sexist Ad

My commentary is about the Dr. Pepper advertisement that can be seen here:

http://www.youtube.com/watch?v=4vBMH5DcPts

It consists of a man (from the military, judging from the uniform and the weaponry) and he is running through the jungle, shooting at his enemy, being very "macho" and saving the day with his strength and brawn, good aim, and lack of effort. The ad shows how he's just such a natural at saving the day, as he throws his Dr. Pepper 10 can behind him without looking, and traps the enemies into a net that the can had activated. There are some strong implications when one thinks of the fact that this man is natural at saving the day, and the drink which is his secret to all his abilities is "not for women". What is that supposed to mean? That women can't be strong? Women can't save the day? They don't have good aim? And lastly, they can't drink Dr. Pepper 10?

We all know today that women can be just as much part of the military as men can. Women can save the day too, and they have good aim--but are they strong? Is it possible that women themselves believe they are weak, just because they are portrayed that way? They are made to feel like this is what they are "supposed" to be--could that be what makes them actually stay in that role? In the movie Crash, Ludacris is a black man standing on the street, and Sandra Bullock, a white lady is passing by him on the same street, and as soon as she sees a black man, she turns towards her husband, as if she feels threatened. Ludacris notices this, and he tells his black friend something about how scary it is that everyone is prejudiced and thinks the worst of them just because they are dark-skinned. He says something like "why aren't we scared, when there are people like this? I'll tell you why--because we got guns." And then he takes his gun out and shoots. The point of this is that society is what made him have the attitude of "if this is what people think I am, so then I'll live up to it", and this attitude could be what women are going through also.

Ads like these aren't ethical, and they should be stopped.