Kardashian Swimsuit Ad Altered

Kardashian Swimsuit Ad Altered

  While aware that advertisements are always photoshopped and altered to some extent, a recent advertisement spurred more controversy than usual. Khloe, Kourtney, and Kim Kardashian just recently launched their new Kardashian Kollection Swimwear line, and as expected, the photo advertisement was anything but "natural."

  On November 30 this past year, Kourtney released news that she was expecting her second child with boyfriend Scott Disick, meaning Kourtney was at least three months pregnant at the time that the Kardahsian Kollection photo was taken. However, the photo lacks any evidence of that.   

  Although baby bumps appear at different stages of pregnancy for different women, theses images were clearly photoshopped. Paparazzi photos taken within that same month exemplify a remarkably different Kourtney.  Advertisements perceive females as flawless entities, and therefore, produce this unachievable goal for women. But photoshopping images of pregnant females to not appear pregnant is going too far. Pregnant women should have curves; they should have a belly. How else can they carry a fetus in them? This takes the idea of skinny to a completely different level. Skinny is no longer possibly obtainable, but physically impossible to achieve. Although it may be argued that a pregnant Kourtney in their Kardashian Kollection Swimwear advertisement is not the image they were going for, photoshopping images under these circumstances still produces negative body perceptions for females.