Dr. Pepper has recently produced a commercial for their new line of soda called Dr. Pepper 10. It is a 10 calorie drink that includes sugars, so that it is not like the regular Dr. Pepper, which apparently men do not want to drink becuase they think that diet drinks are for women. Regardless of the fact that diet drinks are a healthier option to an already unhealthy drink doesn't matter, because diet drinks remind men of women. They feel girly when they drink them so they don't buy them. The soda industry has been suffering since more people are trying to switch to healthier options such as flavored water or teas, and in a last ditch effort to get people to start buying soda again, Dr. Pepper decided to target men. In their latest commercial they feature a burly man in the jungle being chased by bad guys who are shotting lasers at him and trying to kill him. It is almost a completee action movie and is rugged and full of adventure. In the commercial the main man speaks to the camera addressing women in the audience. He asks, "Hey ladies. Enjoying the film? Of course not. Because this is our movie and this is our soda". Our meaning men. He continues to go on by saying that women are not allowed to drink this drink because it is manly and women cannot handle it. Sounds pretty dumb to me. He continues to say "You can keep the romantic comedies and lady drinks. We're good". As if men are not interested in the diet drinks because they are weak and subordinate to something that a real manly man would drink. This is the part where I almost threw up. There is even a facebook page for this soft drink where only men are allowed to join. I mean come on, a facebook group. What is next, are they going to police the grocery store and not let women purchase the soda? I understand that Dr. Pepper is trying to appeal to a male category of consumer, but do they really have to do that by cutting down women and again trying to assert there dominace over us in all categories. If I want to drink Dr. Pepper 10, you better believe that I am going to drink it.
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