I recently read an article on Yahoo! titled "Beauty mistakes that turn men off." Coming across this, I couldn't help but see what writer Catherine Devine of Allure Magazine had to say about male expectations of females. For one, Devine lectures that "nothing says 'I've given up' as succinctly as leg stubble." Instead, a woman must always keep up the impression that she cares about her looks and must go out of her way to show it, such as by always shaving her legs at night for the "most precise finish." But there is a balance that must be obtained for, on the flip side, "caked-on foundation" and "overdone eyelashes" come across as trying too hard, and that is unacceptable as well.
This is just one of the many "rules" that society generates to further separate the genders. These specifications of femininity in American culture only further justify the fact that femininity has many requirements, while on the other hand, masculinity does not. In addition, femininity, as seen in this article, is portrayed as doing what makes women more desirable to men, not simply just doing what makes them feel better for themselves; women are constantly trying to impress males to gain attention from them. However, it shouldn't be this way- the female shouldn't just be the object looked at by the male. But regardless of what should and should not be, articles like this one mold femininity in this way. Unless the media, magazines, advertisements, etc. make changes to highlight femininity in a brighter light, femininity will always be expressed in such a manner.
Article:
http://shopping.yahoo.com/articles/yshoppingarticles/832/beauty-mistakes-that-turn-men-off/
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